About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging achievable whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which include ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result saw glass being hand-blown right into a teardrop shape. For The 1st time from the model’s background, the long-lasting sq. Johnnie Walker bottle continues to be reformed.
Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—specifically for organizations wishing to sell in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a test-and-master product, coming up with and Discovering without having limitation and imagining what the way forward for light-weight luxurious packaging could deliver.
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The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s commitment to innovation, with hopes that the ground-breaking style and design could encourage the more magnificent, lightweight, and low-carbon whisky bottles of tomorrow.
The end result is really an field-initially that, together with acquiring exquisite beauty, showcases what luxurious, lighter-body weight, decrease-carbon bottles of the future could look like. As Component of the Diageo Spirit of Development action plan, Johnnie Walker aims to lessen the bodyweight of glass used in its packaging; an ambition that is certainly geared toward lessening the level of carbon emissions associated with packaging.3 Even though the know-how will not be nonetheless accessible to start bottles of this pounds at scale, permanently, the awareness Johnnie Walker has garnered is previously being applied to lightweighting initiatives across the Diageo portfolio.
Together with redesigning the glass, assumed was presented to how the johnnie walker blue label ultra bottle could be created and transported.
Made by way of a examination-and-master product with external glass makers, this light-weight bottle features a handblown teardrop shape that reimagines Johnnie Walker's legendary square design and style, exemplifies the future of lightweight, and can help find new options for lighter, lessen carbon packaging possibilities.
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5 years ago, Johnnie Walker set out with a specific ambition; to maneuver the spirits business forward. Possessing seen a large number of luxury categories had been heading in a different direction – ‘sensitive’, rather than ‘weighty’ – the brand sought to experiment with considered one of its most luxurious whiskies. Aiming to drive the boundaries of lightweighting glass, all from the name of development.
Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of proper to the UKIPO patent sign-up, and intrigued functions are invited to ask for an ordinary royalty free, non-special licence from Diageo.
“As an alternative to keep this new know-how close to our chest, we’re thrilled to be offering a royalty-free licence to our granted United kingdom patent to the world.
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Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, initially made in distilleries that have given that shut.
With our dedicated focus on presenting lightness across each and every layout factor, we launched a precise lattice stopper, a bamboo frame and also a protective transportation box.